This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Primal offices are closed for the holidays. All orders will ship for FREE the week of Jan. 2nd

Featured Cycling Apparel

 
 

FULL DESIGN CUSTOM CYCLING APPAREL

We are the most trusted name in custom cycling apparel. We make the process easy, with a world-class in-house design team, industry leading customer service, and a commitment to giving back. Sit back and relax while our talented team of artists bring your vision to life. Start the process with a quote:

Request A Quote

ONLINE JERSEY & KIT DESIGNER

Faster turnaround. Lower minimums. Create your design online today. Experiment with colors and designs to make it yours!

Start Designing

PRIMAL CYCLING APPAREL

Our purpose is to help our partners pursue their passion. We do this by blending design, craftsmanship, and service to create extraordinary cycling apparel. Cycling is our passion, apparel is our craft, giving back has become our way of life.

NEW ARRIVALS

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sale
 
 
 
Sale
 
 
 
Sale
 
 
 
Sale
 
 
 
Sale
 
 
 
Sale
 
 
 
Sale
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sale
 
 
 
 
 
 
 
 
 
 
 
PREORDER
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Primal Gives Back $12,413,638.05

Through the PGB Program, we have raised money, donated clothing, and volunteered side-by-side with our partners in an effort to make our community better.

Join The Primal Fam!

Get on the list for updates on Primal events, new arrivals, and exclusive promotions. Plus take 20% off your first purchase.*

* indicates required

*Offer only valid for first time registrants. Privacy Policy

Cart

No more products available for purchase

Your cart is currently empty.